Solution for The Business Strategy Game (BSG) Simulation
Run a global athletic footwear company and compete for market leadership.
$100.00
The Business Strategy Game (BSG) is an immersive business strategy simulation that places students in charge of an athletic footwear company competing against rival teams in a global marketplace.
Participants make decisions across production, plant capacity, distribution, pricing, marketing, celebrity endorsements, online sales, private-label operations, workforce compensation, and finance. The simulation operates across four geographic regions: Europe-Africa, North America, Asia-Pacific, and Latin America.
Students develop and execute competitive strategies while monitoring earnings per share (EPS), return on equity (ROE), stock price, credit rating, image rating, market share, and overall company performance. The simulation builds practical skills in strategic management, financial analysis, operations, marketing, competitive analysis, teamwork, and business decision-making.
Ideal for: MBA, Business Strategy, Strategic Management, Business Policy, Management, and Capstone courses.